SOUTH EAST ASIA
HITS CHANNEL (SOUTH EAST ASIA): STRATEGY & BRAND IDENTITY (2013)
HITS claims to bring “the best on television ever” for basic plattforms throughout South East Asia, with international and regional TV hits from the 60’s to early 2000’s.
Its brand aimed to be slightly “retro” but provide the confidence of a contemporary brand that connects with viewers by bringing the best content of all times. Needed to feel big, but at the same time be visually simple and easy to use by a rather small On Air team
MU’s job ranged from the initial brand and content strategy, to the whole brand development. Logo, On air, Digital & Off air packages.